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As a label, The Cassette Society has its roots in the grind, krump, club and strut of modern dance. It's not about tap shoes and jazz hands, but tearing up both the dance floor and the city.
Creator Katie Boyd started with a small grant from a sportswear company, a slew of party pics and a stint at the Broadway Dance headquarters. From there it evolved into a collection of music-inspired pieces, louder than an underground rave and more comfortable than a beanbag after a five-night bender.
This season, Katie has partnered with Tania Rickards , and the outcome is out of this world. The fourth installment of The Cassette Society is a sparkle pop fans and glitter clad clans, and you'll be humming the catchy tune of these garments long after you put them back in your wardrobe. The collection shows a continuation of The Cassette Society's musical roots, with swishing, shimmying and diving, but incorporates femininity into the label's sportswear roots, using fabrics such as premium silk, lightweight combed cotton, and sporty fibres including sportsmax |
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